My mission
Empowering leaders with battle-tested systems to craft and execute winning strategies—faster, sharper, and more effectively than anyone else.
So they can drive explosive growth, maximize financial performance, and leave a lasting legacy.
Why Most Strategies Fail:
Most leaders think they have a strategy.
They don’t.
They have a wishlist of initiatives, financial projections, and 100-slide decks that never get implemented.
But a real strategy does one thing: It makes winning inevitable.
For 20+ years, I’ve helped CEOs and leaders at BMW, Deloitte, HSBC, and McDonald’s design and execute winning strategies—without bloated consulting fees, endless planning, or “old-school” frameworks that slow you down.


The Problem:
- A clear definition of strategy that aligns the entire organization
- A structured framework to unlock breakthrough ideas
- A systematic process to design, execute, track, and adapt—without wasting time and resources
If your strategy isn’t delivering real, tangible results, it’s broken.
I help CEOs and business owners build and execute powerful in-house strategies—fast.
No bloated teams. No wasted months. Just a proven system that works.
Old-school strategy is dead. 💀 It’s time to Make Better Strategy.

My background:
I bring 20+ years of experience in strategy, innovation, and leadership development, with deep expertise in helping companies unlock growth. My background includes:
- Doctor of Business Administration (DBA), Alliance Manchester Business School – Researched how established companies drive new growth through strategic innovation.
- Former Director at Deloitte – Led strategy and transformation projects for Fortune 500 companies.
- Executive Education Faculty at Emeritus, Hult, Duke Corporate Education, and Luxembourg School of Business.
- Board Advisor, Global Innovation Institute – Shaping the future of corporate innovation.
- Certified Expert in Blue Ocean Strategy, Human-Centered Strategy, and Enterprise Design Thinking.
- Published Author – The Art of Opportunity (Wiley), Business Model Innovation (Springer)
I’ve also trained extensively in systemic consulting, group dynamics, and design sprints—giving me the tools to help leaders not just design strategy, but execute it flawlessly.