---
title: The 7 Features of Better Strategy
description: "Clarity: A good strategy must have a clear and concise understanding of the problem it is trying to solve or the opportunity it is trying to seize. Simplic"
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---

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# The 7 Features of Better Strategy

[![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas)  Feb 7, 2023, 12:00:00 AM

[Strategy](https://www.sniukas.com/articles/tag/strategy)

1. **Clarity**: A good strategy must have a clear and concise understanding of the problem it is trying to solve or the opportunity it is trying to seize.
2. **Simplicity**: A good strategy must have a simple and straightforward approach that can be easily understood and executed.
3. **Coherence**: A good strategy must have a coherent set of actions and decisions that are aligned and support each other.
4. **Focus**: A good strategy must identify clear choices and actions necessary to achieve success, with an underlying logic of why you think it will work.
5. **Adaptability**: A good strategy must be flexible and adaptable to changing circumstances and new information.
6. **Innovation**:A good strategy must contain a creative element to create advantage and differentiation.
7. **Action-Oriented**: A good strategy must be action-oriented, translating goals into specific, concrete, high-impact actions that can be taken, and will deliver the greatest results.

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Executive Summary Successful digital transformation goes beyond applying technology. It requires: A clear and compelling strategy; Tech-savvy leaders...

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[![Picture of Dr. Marc Sniukas](https://app.hubspot.com/settings/avatar/461419988ad7d311a36c7cab77946c18) Dr. Marc Sniukas](https://www.sniukas.com/articles/author/dr-marc-sniukas) : Feb 7, 2023, 12:00:00 AM

I've helped senior leaders and executive teams realize their organizations' goals and ambitions and make their visions and strategies come true since...

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