92% of leaders struggle with strategy (Harvard Business Review).
You don’t have to!
The #1 Strategy Lab for Leaders.
Where Leaders Build Strategies That Actually Work.
Join the leading platform for strategy-driven leaders.
Gain the skills, insights, tools and network to create and implement strategies that actually work.
Fast, without months of planning, a big team, or an expensive consultant.
Trusted by Leading Organizations Around the World






















Strategy is the #1 Skill That Sets Great Leaders Apart.
Yet most leaders struggle with:
❌ No structured way to think about strategy.
❌ No systematic process for leading strategy design and execution.
❌ Lack of confidence when leading strategic conversations.
❌ Strategy feeling disconnected from execution.
❌ No alignment or buy-in from the team.
❌ No peers to challenge or refine ideas.
Sounds familiar?
The Make Better Strategy Lab exists to solve these problems—giving you the tools, training, and connections to stop guessing and start leading with clarity and confidence.
What Participants Say

Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.
Stefania Mangini
CFO & Board Member, O'Neill

Marc brings in unique and highly valuable insights that add to the robust framework he has developed.
Tylney Taylor
Managing Director & Owner, Bold Transformations Ltd

Great session with practical examples and valuable take-aways.
Carine Feipel
Independent Director & Board Member

I fully recommend Marc’s approach to strategy thinking. A key aspect: how to live your strategy!
Ángel Lequerica
New Business Development Manager, Fagor Ederlan

Marc's strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with a valuable insights to approach strategic challenges with confidence and achieve better outcomes.
Aldo Massali
CEO, Talenesia

A very interesting and useful Masterclass with a very competent lecturer. With Marc you will learn new things, new horizons will open up for you and your thinking will be more creative and deepen.
Igor Smiljković
Strategy Portfolio Manager, Electric Power Supply

The sessions were insightful, providing practical applications that are directly relevant to today's business challenges. Marc is highly knowledgeable and engaging, making complex concepts easy to understand and apply. Overall, I highly recommend the Strategy Masterclass to anyone looking to enhance their strategic thinking and leadership skills.
Semi Gorur
CEO, Tuna Aluminium

I really enjoyed listening to and learning from Marc. Time well spent! I love the simplicity of his templates and tools. I use them to guide conversations with leaders to boost their thinking and confidence to make smart moves and decisions.
Rhonda Frith-Lyons
Global Executive Leadership & Org Effectiveness, Micron Technology

I have had the privilege of working alongside some very talented and forward-thinking strategists. However, Marc’s Better Strategy Intensive Masterclass takes this work to an entirely new level.
Lisa Rehm
Associate Director PMO, Nice-Pak Products
What You Get When You Join
Master the Skills That Make Leaders Stand Out
✔ Learn to think, speak, and act strategically in any business situation.
✔ Gain frameworks to lead and facilitate high-impact strategy conversations.
✔ Develop the ability to see opportunities others miss.
A Global Network of Strategy-Driven Leaders
✔ Surround yourself with CEOs, executives, leaders and strategists who push your thinking further.
✔ Get feedback from peers who understand your challenges.
✔ Collaborate, learn, and grow with a curated community of professionals.
Live Strategy Masterclasses, Workshops, Q&A Sessions
✔ Monthly deep dives into cutting-edge strategic thinking.
✔ Real-time Q&A to get expert insights on your toughest challenges.
✔ Learn directly from industry-leading strategists.
Exclusive Access to the Best Strategy Training
✔ The Better Strategy OS – A step-by-step system for designing and implementing winning strategies.
✔ The Art of Opportunity – Learn how to identify, create, and capture strategic opportunities before your competition does.
Resources, Templates, Execution Playbooks, Toolkits
✔ Battle-tested frameworks to build and execute strategy.
✔ Guided templates that help you move from strategy to action.
✔ Access to a constantly growing library of strategy, innovation, transformation, and leadership tools.
Personalized Guidance, Coaching, Support
✔ Get one 1:1 live coaching session.
✔ DM access to Marc to ask your questions.
✔ Personal onboarding session.
Beyond Strategy
✔ Good Strategy is about Strategy + Innovation + Transformation + Leadership
✔ This community brings all these perspectives together
Join the Better Strategy Lab!
Try risk-free.
If you don’t get value, we don’t deserve your money.
Get a full refund within 14 days—no questions asked.
One payment – Lifetime access!

HOSTED BY
Dr. Marc Sniukas
Helping Leaders Design & Execute Winning Strategies—Fast
For 20+ years, I’ve helped CEOs, leaders and their teams at Accenture, BMW, McDonald's, HSBC, and more create strategies that drive real revenue growth, innovation, and transformation.
No endless planning. No corporate BS. Just winning strategies that actually get executed.
Today, I equip CEOs, founders, and leaders to do the same—using a refreshingly simple, proven system that delivers results in weeks, not months.
- Get strategy clarity without the traditional slow, outdated approach.
- Focus on execution, not just planning.
- Achieve breakthrough results—without wasting time and resources.
Want access to my frameworks? Join the Better Strategy Club today.



Why Join?
The Benefits Are Clear.
Stop Talking About Strategy. Start Mastering It.
- Think and act like a top strategist – Not just understand strategy, but confidently apply it in real business scenarios.
- Facilitate high-impact strategy conversations – Lead discussions that drive real decisions and move businesses forward.
- Stop second-guessing yourself – Have a clear, structured approach to evaluating strategic opportunities.
- Advance your career and influence – Develop the executive-level strategic thinking that top organizations value.
- Avoid costly strategy mistakes – Learn how to avoid the common pitfalls that cause strategies to fail.
- Make better, faster decisions – Master frameworks that help you navigate uncertainty with clarity.
- Connect with a powerful network – Be part of an exclusive community of strategy-driven professionals who help each other grow.
- Turn strategy into execution – Move beyond theory and develop strategies that actually get implemented.
Specific Benefits for...
CEOs + Founders
- Learn how to scale strategically without wasting limited resources.
- Discover real-world growth strategies from CEOs who’ve been in your shoes.
- Ensure team alignment so your strategy doesn’t just stay on paper.
- Gain insights on navigating market shifts with agility.
Senior Leaders
- Master high-stakes decision-making with frameworks used by top executives.
- Align cross-functional teams so execution flows seamlessly.
- Learn how to future-proof your organization through innovation.
- Get peer insights on stakeholder management and company-wide initiatives.
Mid-Level Managers
- Translate high-level strategy into actionable team initiatives.
- Learn how to communicate strategic priorities to leadership and teams.
- Use playbooks and templates to stay focused on what matters.
- Gain the confidence to manage strategic execution effectively.
Consultants
- Use proven strategy frameworks to deliver better client results.
- Learn how to sell and package strategy services to attract high-value clients.
- Improve your ability to facilitate strategic conversations and workshops.
- Build your authority and credibility as a strategy expert.
Join Today and Start Making Better Strategy!
Lifetime access!
Take a Peek Inside
92% of leaders struggle with strategy.
You don’t have to.
Join the Better Strategy Community today and start designing winning strategies—faster, simpler, and more effectively than ever.
Participant's Review
Discover what readers are saying about my latest book selections.
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The author brilliantly tackles complex themes with clarity and depth. It’s a must-read for anyone seeking a profound literary experience.
Robert Fox
CEO

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The author brilliantly tackles complex themes with clarity and depth. It’s a must-read for anyone seeking a profound literary experience.
Robert Fox
CEO

-1.png?width=81&height=80&name=Avatar%20(4)-1.png)
The author brilliantly tackles complex themes with clarity and depth. It’s a must-read for anyone seeking a profound literary experience.
Robert Fox
CEO

.png?width=81&height=80&name=Avatar%20(1).png)
The author brilliantly tackles complex themes with clarity and depth. It’s a must-read for anyone seeking a profound literary experience.
Robert Fox
CEO

-1.png?width=81&height=80&name=Avatar%20(3)-1.png)
The author brilliantly tackles complex themes with clarity and depth. It’s a must-read for anyone seeking a profound literary experience.
Robert Fox
CEO

-1.png?width=81&height=80&name=Avatar%20(4)-1.png)
The author brilliantly tackles complex themes with clarity and depth. It’s a must-read for anyone seeking a profound literary experience.
Robert Fox
CEO

FAQ
-
Who is this for?
✅ CEOs & Founders who want to sharpen their strategic thinking.
✅ Executives & Leaders looking for a structured approach to strategy.
✅ Strategy Consultants who need a proven system to drive results.
✅ Ambitious Professionals who want to fast-track their career growth.
✅ Everybody who needs to lead strategy conversations—from boardrooms to team meetings.
✅ Everybody who needs to evaluate the quality of strategies—investors, executives,, non-executive directors, decision-makers.
If you’re serious about mastering strategy, this is the only community you need.
-
What if I don’t have time?
This community is designed to fit into your busy schedule. Live sessions are recorded, and you can engage in discussions and access resources on your own time. Even if you only implement one insight per month, the ROI will be massive.
-
What happens after I join?
You get immediate access to the private community, training courses, upcoming events, and all exclusive resources. Plus, you can book a personal onboarding session, and get a introductory roadmap to help you get the most value right away.
-
Is this relevant to my industry?
Absolutely. Strategy principles apply across every industry and business model. Whether you’re in tech, finance, healthcare, consulting, or any other sector, the fundamentals of great strategy remain the same—and this community helps you apply them in your specific context.
-
Can’t I just figure this out on my own?
You could. But why waste months or years? Get a proven system and start seeing results now.
-
Is this for startups or established businesses?
This is for leaders!
No matter whether you're leading a small team, a department, function, small or medium business, a business unit or division, or a larger enterprise.
Whether you’re scaling a company or consulting for clients, this system adapts.
The core content of strategy, the strategic choices you have to make, and the alternatives you can explore doesn't change.
-
What makes this different from other strategy courses?
No fluff. No generic MBA talk. Just a battle-tested system that works.
This isn’t just another course—it’s a living, breathing community where you can get real-time feedback, ask questions, and continuously improve your strategy skills. Unlike traditional courses, you’re not left on your own after learning the material.
-
I’m already experienced in strategy—will I still get value?
Yes. The best strategists never stop learning. You’ll connect with other high-level leaders, challenge your own thinking, and gain access to frameworks and insights that even seasoned executives use to sharpen their edge.
Masterclass Part 1
🗓️ Monday
⏰ 2 hours
EST: | 10:00 am - 12:00 pm |
CET: | 04:00 pm - 06:00 pm |
GST: | 07:00 pm - 09:00 pm |
Masterclass Part 2
🗓️ Tuesday
⏰ 2 hours
EST: | 10:00 am - 12:00 pm |
CET: | 04:00 pm - 06:00 pm |
GST: | 07:00 pm - 09:00 pm |
Q&A Session
🗓️ Wednesday
⏰ 1 hour
EST: | 10:00 am - 11:00 am |
CET: | 04:00 pm - 05:00 pm |
GST: | 07:00 pm - 08:00 pm |
During this optional session you can ask any question you have about making better strategy.
No homework required
The time commitment is manageable for busy professionals. Actionable takeaways that you can use in your business today.
You have to miss a session?
All sessions are recorded, so you can watch them at your own time if you can't attend. Join a Q&A session to get all your questions answered.
Strategy Made Simple.
Winning made inevitable.
Join now and start making strategy your competitive edge.
GET IN TOUCH
© 2025 The Sniukas Company