The biggest growth killer isn’t poor execution.
It’s choosing the wrong market.
No amount of marketing, sales, or product development will save you if:
❌ You’re in a crowded red ocean with no differentiation.
❌ You’re chasing customers who don’t want to buy.
❌ You’re in a market that’s too small or too price-sensitive to scale.
Instead of fighting for growth, choose a market where growth happens naturally.
Here’s how.
Most businesses default to playing where everyone else is.
🚨 The problem? More competitors = lower profits.
✅ Blue Ocean Thinking: Are there underserved customer segments?
✅ Niche Domination: Can you own a hyper-specific part of the market before expanding?
✅ Unfair Advantage: Do you have something competitors can’t replicate?
If your market is too crowded, redefine the game.
Most businesses push products into markets that don’t actually want them.
🚀 A great market pulls you forward.
Ask yourself:
✅ Are customers actively looking for a solution?
✅ Are they already spending money in this space?
✅ Is the problem urgent enough that they’ll switch solutions?
If you have to convince people they have a problem, the market isn’t ready.
A market without purchasing power is just a hobby.
Before committing to a market, check:
💰 Budget Size: Are they spending enough to make your business model viable?
💰 Buying Power: Can they make purchasing decisions quickly?
💰 Repeatability: Will they buy again, or is it a one-time sale?
If the answer is no, you’re setting yourself up for constant sales friction.
🚨 Huge mistake: Chasing a market you’re not uniquely positioned to win in.
Your market should be an extension of what you’re already great at.
✅ What proprietary knowledge, skills, or assets do you have?
✅ Where do you have a unique advantage over competitors?
✅ What part of the market naturally aligns with your strengths?
If you don’t have a clear edge, you’ll constantly struggle.
Before committing to a market, answer these four questions:
✅ Is there clear demand? (Are people already buying?)
✅ Are competitors weak or outdated? (Can you stand out?)
✅ Can the market actually pay? (Will this be profitable?)
✅ Do you have a strategic advantage? (Can you win long-term?)
If you can’t confidently answer YES to all four, you need to rethink your market.
Your market choice determines your trajectory.
The wrong market = constant friction.
The right market = exponential growth.
Instead of trying to “fix” slow growth, ask yourself:
🚨 Are we even playing in the right market?
📢 Next step:
Want expert help figuring this out? Inside The Business Strategy Lab, we break down market positioning for real businesses—so you don’t waste years in the wrong game.
[Join the Business Strategy Lab Today]